Child’s Play, Mom Bloggers Celebrate Chicago Holiday Bloggers Brunch
The annual Chicago Toy & Game Fair, aka ChiTAG, is the Windy City’s festive, family-centric kick-off to the holiday shopping season. This year ChiTAG was also the backdrop for Child’s Play...
View ArticleChild’s Play Announces Results of Social Media Moms Study
Does social media really impact moms’ purchasing decisions? Here at Child’s Play Communications, we knew from our experience connecting companies with moms in social media that the answer was yes, but...
View ArticleWe’re Going to Toy Fair!
It’s not quite Disneyland, but the annual Toy Fair – starting today — in New York City generates its own high-pitched version of child-like fun and excitement. For the past 20 years or so, I’ve joined...
View ArticleDe-Dooce This: What Makes a ‘Mommy Blog’ Successful?
Nothing like having technical issues with your blog when you’re trying to post about…moms who blog. With that as my excuse, I’ll admit to probably being one of the last to comment on the fascinating...
View ArticleBAD Blogger: What NOT to do when Partnering with Brands
A few weeks ago, I had the pleasure of speaking on a panel at SheCon, a new conference targeted to women bloggers. The panel title was “Get Connected: Building PR Relationships” and the idea was for...
View ArticlePay Me, Why Don’t You
My latest post for Engage:Moms ran today, and I thought I’d share its contents with you here as well: One of the most popular topics at mom-focused blogger conferences is monetization – how bloggers...
View ArticleBlogHer 2011, San Diego
Energizing, exhausting, overwhelming –yes, I’m talking about BlogHer, the world’s largest conference for women in social media. More than 3600 women (and a few courageous men) turned out last week for...
View ArticleBAD, BAD, REALLY BAD Blogger: On Professionalism
A few weeks ago, I posted about how companies can and should recognize bloggers for good work by considering them for paid opportunities, whether blogger ambassadorships, content-writing gigs,...
View ArticleBrands, Bucks and Mom Bloggers: The Social Media Mom-Space Matures
Last week, I had the opportunity to publish an article in PR News, a leading publication for the public relations industry. The story was written to bring the PR community up to speed on how brands and...
View ArticleMoms, Blogs, and What the New Year Will Bring
It’s been the year of the mommy blogger, as companies of all sizes have fully recognized the potential impact of blogging moms on consumer purchasing decisions. So what will 2012 bring? As one who has...
View ArticleBlogHer: 10 Years Later
In late July, I attended the 10th anniversary celebration of BlogHer, the world’s largest conference for women bloggers. This marked my seventh BlogHer event: Twice, I have been a panelist, the rest...
View ArticleBlogHer: 10 Years Later
In late July, I attended the 10th anniversary celebration of BlogHer, the world’s largest conference for women bloggers. This marked my seventh BlogHer event: Twice, I have been a panelist, the rest...
View Article
